By now, you’ve probably heard this over a dozen times

That to build a very responsive audience that buys…

You have to post on social media everyday

Or send out an email everyday

Not bad (if it rocks your boat..)

But here’s what I think:

If you ain’t got anything to say…

You really don’t have to say anything.

I’m hardly even active on social media these days

And if you’ve been on my list long enough…

You probably already know there’s days (even weeks…)

When I just disappear without notice

Then after a while…

I come out of my shell again.

And life continues…

You probably won’t agree with this…

But the reality is:

People (your readers/followers) actually don’t expect you to have something to say every time / every day

After all, you’re human…

And they’ll be days when your creative juices just won’t flow as much as they normally do.

In such cases… I think it’s okay to chill.

But the thing is…

Sometimes, you’re tempted to force it

Especially on Social Media…

Where it often feels like everyone else is posting and getting mad engagement (+ 100s of new followers daily…)

And you’re being left behind.

So you try to force it…

But it very often doesn’t make much of a difference

Because most times….

I​​​​​​n a bid to “just put out something…”

You often wind up saying something really dumb or off (That you look at later and realize you screwed up…)

And once that happens…

You can’t really undo the damage

It’s like forcing yourself to say something everytime you’re in a meeting or out in public …

Just so it doesn’t look like everyone is talking (and you — the boring one — ain’t saying nothing…)

Or just so you can score some points

Or prove you’re not boring…

Usually doesn’t end well.

Sometimes, you even end up looking like a clown

Not exactly the kinda stuff that makes your creator proud

Understand — I’m not saying don’t put in the work to create magic for your audience as often as possible…

Or that you need not be consistent

All I’m saying is:

Sometimes, when you don’t have nothing to say…

It’s okay to chill…

A day or 2 (or more) off…

Then come back with a fresh breath of air…

Not even sure what that means

But I hope this helps make you feel better …

On days when you don’t have anything to say…

On social media .. or to your email subscribers.

I’ll take you to greatness-affiliate marketer-self development https://askedwardeni.com.ng