I don’t really like it when people call me Edward
My name is Edward
“But isn’t that just a shortened form of Ed?”
I said my name (my own name) is EDWARD.
That’s the name Bassey and his wife gave me…
And it says so on my birth certificate,
Which still carries my father’s signature till date.
I can’t believe people who think they know your name better than you and your parents put together
Anyway, today’s The Sabbath day
And one of the ways I intend to keep it holy…
…is by focusing on the gist behind the title of this email.
It’s about a guy who’s managed to pull off (and is still pulling off) something so magical (and admirable)…
I honestly believe it’s worth studying.
Because how do you explain going from literally unknown…
To getting the undisputed greatest Copywriter alive (Gary Bencivenga)… to order $136 worth of goods from you? (not about the money… but about getting Gary to buy your thing)
Plus…
Dozens of A-list Copywriters (including Drayton Bird, David Deustch, Bob Bly, Frank Kern… etc…) …
Signing up to have a peek at your emails… ?
Without “testimonials”
Without “social proof”
Without “years of experience”
And definitely not with any of the usual marketing tactics almost everyone seems to be using…
Yet… nobody likes.
Something that’s got me thinking …and wondering… (how did he do it? how’d he doing it?)
And if you’re not sure who this guy is:
You’re probably not hearing about him for the first time…
But his name is Matt Bockenstette (of Copy Legends… to which lots of A-listers are subscribed)
And if … like me…
You’re wondering how in the hell he got the big guns buying his stuff… and reading his emails…
The first step is (in my opinion) to do what I already did
Study what he’s doing with his opt-in page.
Nothing fancy .. or dramatic.. or out of this world
So you probably won’t be blown away (like Frank Kern, who send him an unsolicited testimonial on IG)
Nor will you suddenly develop magical powers …
To make Gary Bencivenga leave whatever he’s doing … to wire a sum total of $136 to your bank account… (again, it ain’t about the money… but about the “HOW”)
However…
If you’re curious enough to check out that opt-in page….
You just might learn a thing or 2 that you can use (ethically)
To build an enviable list of high quality readers … (happy to buy what you’re selling, because it means a lot to them)
And if you think he’s done a brilliant job with his opt-in page
Just wait until you read his welcome email…
Which is where the other half of the magic is deployed
For sure, it looks deceptively simple…
But then…
If it’s got a lot of A-listers talking…
Maybe it’s worth studying?
And unlike me… (who charges $5 for my emails)
Matt actually offers some incredible “welcome bonuses” to folks interested in reading his emails…
If my math is correct…
It’s around 10 “done-for-you” bonuses…
Each worth it’s weight in Gold (whether you’re a Copywriter, business owner or affiliate marketer etc)
But I think the one you’ll love the most…
Is his generous give-away of the exact email sequence…
That made Gary Bencivenga (+ dozens of other A-list Copywriters…) buy a bunch of swipe files from him
Alright, enough romantic gesturing…
If you want to have a look…
You can check it out here
P.S: Oh … and by the way…
If you end up joining Matt’s list today… (with any of the links in this email… yeah… it’s a cross promo…)
Here’s 2 things to note:
First, as soon as you sign up…
Send Matt a quick email telling him you’re from Andy…
There’s about 3 unique PDFs he’ll send you right away (as a courtesy… on my behalf)
And I don’t want this to be a spoiler
But one of these PDFs shows you a unique way to…
Start and end simple conversations that can help you win a few influential friends in your industry…
Something Matt seems to be doing pretty well right now
Secondly…
Matt and I are getting on a Video call later this week
On the call, I’ll be breaking down 3 of my best performing story-emails (in recent times) for members of Copy Legends
I know, I know … by now you’ve probably figured out everything about my emails to the point where you can even brag you even know me better than my own mother…
But here’s something else you might be interested in…
If you’re up for it…
This call will be a great opportunity for you to ask Matt any questions you might have for him…
Specifically, how he’s doing what’s his doing…
Or said differently…
His thought-process behind what’s fast becoming the most talked about opt-in page in the world right now…
Looking forward to it?
I am too..
You’ll find details about the call in my next email…
Or the one after that.
But there’s a catch… (bloody scumbag, I knew it!)
Okay it’s not like you’re paying any money…
Nor will you be pitched anything on our upcoming call
But the catch is…
The only way you get the invite for the video call …
Is when you get on Matt’s email list today…
Through this link, only this link
Or else…
You can’t even bribe me to “sneak you in”
But then… it’s not compulsory
You alone can decide if you’re interested or not
And if you’re up for it… You can use any of the blue links above to get a front row seat to all the action…
Then as soon as you get in…
Talk soon.
